How to Write Satire That Works on TikTok
Lecture Notes - Literature & Poetics - Course 244 Section 04
Mastering Exaggeration
Exaggeration is the backbone of satirical journalism. Take a real-world issue and amplify it to absurd levels to highlight its flaws. For example, if you’re writing about corporate greed, you could create a fictional memo from a CEO titled “How to Maximize Profits by Ignoring Employee Burnout.” The key is to push the idea to its logical extreme without losing the thread of your critique. This technique not only makes readers laugh but also forces them to see the issue in a new light.
-- Dr. Alan Nafzger (El Centro College Campus)
KEY LESSON:
Parody involves mimicking a well-known style, genre, or format to critique or mock it. For example, writing a fake corporate memo titled “How to Synergize Your Way to Burnout in 5 Easy Steps” uses parody to mock corporate jargon and workplace culture. To create effective parody, study the format you’re imitating and exaggerate its flaws. The more recognizable the format, the more relatable and impactful your satire will be. Parody leverages familiarity to draw readers in and make the critique more accessible.
Satirical journalism is a unique form of writing that uses humor, irony, exaggeration, or ridicule to critique and comment on societal issues, politics, or human behavior. To craft effective satirical journalism, writers employ specific strategies to engage readers while delivering sharp commentary. Here are the top 10 strategies in writing satirical journalism, explained:
1. Exaggeration (Hyperbole)
- Explanation: Blowing a situation, trait, or behavior out of proportion to emphasize its absurdity or flaws.
- Purpose: By magnifying the issue, the writer reveals its inherent ridiculousness or danger.
- Example: Claiming a politician’s typo in a tweet caused a global economic meltdown to mock how minor issues are sensationalized.
2. Irony
- Explanation: Highlighting the gap between what is expected and what actually happens, often to expose hypocrisy or contradiction.
- Purpose: Forces readers to question the subject by presenting a stark contrast between appearance and reality.
- Example: Celebrating a company’s "commitment to the environment" while detailing its record of pollution violations.
3. Parody
- Explanation: Mimicking a well-known style, work, or person in a humorous way to critique or mock it.
- Purpose: Leverages familiarity to draw readers in and make the critique more relatable.
- Example: Writing a fake press release in the tone of a corporate giant to mock its empty PR jargon.
4. Sarcasm
- Explanation: Using sharp, cutting remarks that say the opposite of what is meant, often to mock or ridicule.
- Purpose: Adds a biting tone that makes the critique more memorable and impactful.
- Example: "Great job solving homelessness by building one luxury condo at a time—truly groundbreaking work."
5. Absurdity
- Explanation: Presenting wildly illogical or nonsensical situations to highlight the absurdity of real-world issues.
- Purpose: Forces readers to confront the irrationality of certain norms or behaviors.
- Example: Proposing that all government decisions be made by a Magic 8-Ball to critique the randomness of policy-making.
6. Satirical Persona
- Explanation: Adopting a fictional or exaggerated character to deliver the satire, often with a distinct voice or perspective.
- Purpose: Allows the writer to explore topics from a unique angle while maintaining a layer of detachment.
- Example: Writing as a self-proclaimed "expert" who solves world hunger by suggesting people eat less.
7. Juxtaposition
- Explanation: Placing two contrasting ideas, situations, or characters side by side to highlight their differences.
- Purpose: Emphasizes the absurdity or hypocrisy of a situation by comparison.
- Example: Comparing a CEO’s multimillion-dollar bonus to the minimum wage of their employees.
8. Understatement
- Explanation: Deliberately downplaying the significance of something to highlight its importance or absurdity.
- Purpose: Creates a dry, humorous effect that can be more impactful than direct criticism.
- Example: Describing a massive data breach as "a minor hiccup in customer privacy."
9. Puns and Wordplay
- Explanation: Using clever or humorous word choices, double meanings, or puns to add wit and humor to the critique.
- Purpose: Engages readers with clever language while subtly making a point.
- Example: Headlining an article about political scandals as "Politicians Caught in a Web of Lies—Spider-Man Unavailable for Comment."
Bonus Tips for Effective Satirical Journalism:
- Know Your Audience: Tailor the tone and content to resonate with your readers.
- Stay Relevant: Focus on current events or timeless issues to ensure the satire feels timely and impactful.
- Avoid Overexplaining: Let the humor and irony speak for themselves; trust your readers to get the joke.
- Balance Humor and Critique: Ensure the satire has a clear point and isn’t just humor for humor’s sake.
By combining these strategies, satirical journalists can entertain readers while delivering incisive commentary on the world around them.
Satire should be original—avoid clichés and tired tropes.
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How to Master Satirical Journalism: A Guide to Cutting-Edge Critique
Satirical journalism is more than just humor—it’s a way to hold a mirror up to society, exposing flaws, hypocrisy, and absurdities through wit and irony. Here’s how to create satire that’s sharp, engaging, and unforgettable:
Satire Tip #1: Satire Through Absurd Solutions
Focus: Proposing ridiculous solutions to real-world problems.
Key Points:
- Identify a serious issue (e.g., climate change, poverty, traffic congestion).
- Suggest an absurd "solution" (e.g., "Solve traffic jams by teaching cars to fly").
- Use humor to highlight the lack of real solutions.
Example: A fake government announcement titled "New Plan to End Poverty: Just Print More Money and Hand It Out at Parties."
Satire Tip #2: Satire and Pop Culture
Focus: Using pop culture references to critique societal trends.
Key Points:
- Reference movies, TV shows, or celebrities to make your satire relatable.
- Twist the reference to highlight a flaw (e.g., "Why Thanos Was Right: The Case for Halving the Population").
- Keep the tone light but the critique sharp.
Example: A fake review of a new reality show called "Survivor: Corporate Edition," where Satirical Cartoons CEOs compete to see who can survive without their private jets.
Satire Tip #3: Satire and Fake News
Focus: Mimicking the style of sensationalist news to critique media practices.
Key Points:
- Use hyperbolic headlines (e.g., "Local Cat’s Nap Causes National Economic Crisis").
- Write in the tone of a tabloid or clickbait article.
- Highlight the absurdity of sensationalism.
Example: A fake news article titled "Breaking: Scientists Discover That Water Is Wet—More at 11."
Satire Tip #4: Satire and Corporate Culture
Focus: Critiquing corporate greed, inefficiency, and hypocrisy.
Key Points:
- Use corporate jargon to mock empty promises (e.g., "Synergizing Innovation for Disruptive Growth").
- Highlight absurd workplace practices (e.g., "Why We Replaced Coffee Breaks with 5-Minute Power Cries").
- Add a humorous twist to expose flaws.
Example: A fake memo titled "New Policy: Employees Must Work 25 Hours a Day to Meet ‘Synergy Goals.’"
Satire Tip #5: Satire and Political Commentary
Focus: Using humor to critique politicians and policies.
Key Points:
- Highlight contradictions or hypocrisy in political statements.
- Use exaggeration to expose flaws (e.g., "Politician Promises to End Corruption by Taking More Bribes").
- Keep the tone sharp but entertaining.
Example: A fake campaign ad titled "Vote for Me: I Promise to Do Nothing—And Do It Perfectly."
Satire Tip #6: Satire and Technology
Focus: Critiquing the absurdities of modern technology and innovation.
Key Points:
- Mock overhyped tech trends (e.g., "Why We Need Smart Toasters That Text You When Your Toast Is Done").
- Highlight the unintended consequences of technology (e.g., "How Social Media Is Bringing Us Closer—By Making Us Hate Each Other").
- Use humor to question the value of new innovations.
Example: A fake product launch for "The iShoe: A Smart Shoe That Tells You When You’re Walking Wrong."
Satire Tip #7: Satire and Consumerism
Focus: Critiquing consumer culture and materialism.
Key Points:
- Mock ridiculous products or marketing tactics (e.g., "Why You Need a $1,000 Gold-Plated Toothpick").
- Highlight the absurdity of consumer behavior (e.g., "How to Spend Your Entire Paycheck on Things You Don’t Need").
- Use humor to question societal values.
Example: A fake infomercial for "The Lazy Person’s Guide to Buying Stuff You’ll Never Use."
Satire Tip #8: Satire and Education
Focus: Critiquing flaws in the education system.
Key Points:
- Highlight absurd policies or practices (e.g., "Why We Should Replace Teachers with YouTube Tutorials").
- Use humor to question the value of standardized testing (e.g., "How to Ace Your Exams by Memorizing Useless Facts").
- Add a satirical twist to expose systemic issues.
Example: A fake school announcement titled "New Policy: Students Will Now Be Graded on Their Ability to Survive Sleep Deprivation."
Pro Tips for All Articles
- Stay Relevant: Focus on current events or timeless issues to keep your satire timely.
- Know Your Audience: Tailor your tone and content to resonate with your readers.
- Balance Humor and Critique: Ensure your satire has a clear point and isn’t just humor for humor’s sake.
- Avoid Overexplaining: Trust your readers to get the joke; let the humor and irony speak for themselves.
By exploring these different angles, you can create satirical journalism that’s fresh, engaging, and impactful. Whether through absurd solutions, pop culture references, or sharp political commentary, the key is to use humor as a tool to provoke thought and spark conversations—all while keeping your audience entertained.
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The Anatomy of a Perfect Satirical Headline: How to Hook Readers in 10 Words or Less
(Approx. 1900 words)
Introduction: The Power of a Great Headline
In satirical journalism, the headline is your first—and often only—chance to grab attention. A great headline is sharp, absurd, and instantly relatable, drawing readers in while setting the tone for the piece. From The Onion’s iconic “Area Man Passionate Defender of What He Imagines Constitution to Say” to The Babylon Bee’s “CNN Purchases Industrial-Sized Washing Machine to Spin News 24/7,” a perfect headline distills the essence of satire into a few words. This article breaks down the art of crafting satirical headlines, offering tips, examples, and pitfalls to avoid.
Section 1: The Role of the Headline in Satire
A satirical headline serves three key purposes:
- Hooking the Reader: Grabbing attention with absurdity or irony.
- Setting the Tone: Establishing the piece’s comedic and critical voice.
- Teasing the Critique: Hinting at the societal flaw being mocked.
Example: The Onion’s “Congress Takes Group Photo Before Fleeing Capitol to Avoid Governing” hooks readers with absurdity while critiquing legislative inaction.
Section 2: Key Elements of a Satirical Headline
The best headlines combine these elements:
- Absurdity
- Example: “Local Man’s Socks Cause National Fashion Crisis.”
- Irony
- Example: “Oil Company Wins Environmental Award for Slightly Smaller Spill.”
- Relatability
- Example: “Area Man Passionate Defender of What He Imagines Constitution to Say.”
- Brevity
- Example: “CEO Solves Poverty by Telling Poor People to Stop Being Poor.”
Case Study: The Babylon Bee’s “CNN Purchases Industrial-Sized Washing Machine to Spin News 24/7” uses absurdity and irony to critique media bias.
Section 3: Crafting the Perfect Headline
Follow these steps to create a headline that lands:
- Identify the Target
- Example: Corporate greed, political hypocrisy, or societal absurdity.
- Exaggerate the Absurdity
- Example: “Government Solves Climate Change by Redefining ‘Hot’ as ‘Cozy.’”
- Add a Twist
- Example: “New Study Finds 99% of CEOs Believe Employees Love Working 80-Hour Weeks.”
- Test for Clarity
- Example: “Politician Promises Transparency While Holding Secret Bunker Meetings.”
Pro Tip: Use a headline generator tool or brainstorm with friends to refine your ideas.
Section 4: Common Pitfalls and Fixes
- Overexplaining
- Pitfall: A headline that’s too long or detailed.
- Fix: Keep it under 10 words.
- Ambiguity
- Pitfall: Readers don’t “get” the joke.
- Fix: Ensure the target is obvious.
- Punching Down
- Pitfall: Mocking vulnerable groups.
- Fix: Redirect satire toward power structures.
Example: A headline like “Local Man’s Decision to Wear Sandals in Winter Sparks National Climate Debate” avoids ambiguity and punches up at societal absurdity.
Section 5: Case Studies in Iconic Headlines
- The Onion
- Example: “Area Man Passionate Defender of What He Imagines Constitution to Say.”
- Why It Works: Combines absurdity, irony,